SOCIAL MEDIA PORTFOLIO

SOCIAL MEDIA MANAGEMENT SKILLS:
Experienced working with Hubspot, Later, Meta Business, Unfold, Canva, Keynote, LinkedIn, Instagram, Facebook, Vimeo, X, and some working knowledge of Adobe Ilustrator and Adobe Photoshop.

SOCIAL MEDIA MANAGEMENT STRATEGY SKILLS:
Ability to assess, understand and respond to key analytics, and adjust strategy to meet measurable objectives.

KEY SPECIALIST SKILLS:
Outstanding knowledge and understanding of photography. Excellent writer, editor and fact-checker. Well-rounded understanding of the contemporary art gallery and art fair landscape.

ADDITIONAL SKILLS & PERFORMANCE:
Excellent time management, personable, able to work under own initiative and pivot priorities as needed. Ability to look at the larger picture, whilst not ignoring smaller details. Familiarity and good relations with many colleagues within the AIPAD membership. Quick and capable learner for any required up-skilling as needed.

REFERENCES:
Brian Paul Clamp, Clamp Art (Owner) | brian@clampart.com
Tom P. Ashe, MPS Digital Photography, SVA (Chair) | tashe@sva.edu


KLOMPCHING GALLERY

Content ideation, asset creation, editing of original and submitted text, scheduling and interaction with audience. Combined usage of posts, carousels, stories and reels—cross-posted to Facebook, and edited for posting to LinkedIn and X.

Average follower growth: 125/.8% per 30 days
Average accounts reached: 6,700+ per 30 days
Average account engagement: 1,000+ per 30 days

OBJECTIVE OF ACCOUNT: Build audience, maintain follower engagement, increase reach to non-followers, increase click-throughs to gallery website.

EXAMPLES OF DYNAMIC CONTENT:
Teaser for new artworks to be brought to the primary market.
Effective use of time-lapse video to celebrate a gallery event.


KLOMPCHING EDITIONS

Content ideation, branding conceptualization, asset creation, editing of original and submitted text, scheduling and interaction with audience. Combined usage of posts, carousels, stories and reels—edited for posting to LinkedIn.

Average follower growth: 1.4/.2% per 30 days
Average accounts reached: 335 per 30 days
Average engagement: 64 per 30 days
Average sales generated: 8 per 30 days

OBJECTIVE OF ACCOUNT: Introduce and promote the Klompching Editions, build an audience of art buyers, increase click-throughs to the online store that result in art purchases.

EXAMPLE OF A SALES CAMPAIGN:
Memorial Day sale promotional reel (2023).