A candid summary of the key challenges that artists encounter when preparing to work with a gallery—either for full representation or a one-off exhibition. This lecture will focus upon five essential things to know—providing artists with the necessary insights to ensure the gallery/artist relationship is professional, successful and profitable for all. I will address the following topics.

1. Overview of the different types of galleries and how they operate.

2. Contractual obligations between the artist and the gallery.

3. What galleries are looking for, how they find you, and how to introduce yourself.

4. Overview of business essentials for every artist toolkit.

5. Key ways in which to maintain professional relationships with galleries.

TICKET PRICE: $60+FEES
REGISTER FOR THIS WEBINAR HERE

An insightful overview of the various pathways, to you and your work being seen by gallery owners and directors, curators, and collectors. This will include ways in which to stand out from the crowd, in a vibrant and professional way. I'll be covering the following topics: marketing materials, in-person events/networking, exhibitions, competitions/awards, residencies, auctions, and strategic use of social media. The presentation will be concluded with a list of the key assets to have ready, when you pique the interest of someone in the art industry.

TICKET PRICE: $60 + FEES
REGISTER FOR THIS WEBINAR HERE

A presentation detailing important insights and advice about open calls for art. The following topics will be covered:

• what to look for in an award/competition.

• ways to determine appropriate opportunities.

• strategies for when to apply and to what.

• how to make a strong submission.

• how to use your success to further promote yourself and your work.

TICKET PRICE: $60+FEES
REGISTER FOR THIS WEBINAR HERE

An insightful overview, and breakdown of key written materials, essential for all artists, of all disciplines.

I’ll provide an overview of the essential written materials, that all artists should produce and have ready. These include:

• Resumé and CV

• Biography

• Artist Statement

• Project Statement

The presentation will provide a definition and description of all of the above, an analysis of each, and a demonstration with an example of good practice.

The presentation will also provide an example of how these important written materials are utilized by third parties such as marketing professionals, galleries and art consultants.

Finally, we'll look at instances where your writing will be actioned by you; media releases, social media, guest blogs, and emails of introduction.

TICKET PRICE: $60+FEES
REGISTER FOR THIS WEBINAR HERE

In this presentation, I’ll provide an overview of the different types of contracts between artist and gallery. This will include an overview of the formats, with pros and cons of each. Different types of contracts will be defined ie; consignment and representation. Details of what to expect in a contract; contract clauses that are good practice and should be agreed to, and clauses to be aware of that might raise red flags. Finally, we'll discuss the one important clause in a contract that is often overlooked.

NOTE: The presenter is not a lawyer or legally trained, and it is recommended that artists seek legal advice before agreeing to or signing any legally-abiding contract with a gallery.

TICKET PRICE: $60+FEES
REGISTER FOR THIS WEBINAR HERE

A deep dive into the intricacies of editioning and pricing fine art photographs.

In this presentation,I’ll address the importance of pricing and editioning photographs. The presentation will provide a context regarding why or why not to edition, the common edition models, the common pricing models and how they affect your place in the fine art market. I’ll provide and demonstrate a MATH MODEL, to inform edition size, model and price. She will also provide and overview and advice about trade discounts, print swaps and gifting, as well as the importance of sales tracking.

NOTE: Although this presentation focuses specifically upon photographs, it will be applicable to other visual art forms that incorporate the use of multiples.

TICKET PRICE: $60 + FEES
REGISTER FOR THIS WEBINAR HERE

This presentation will be an informative overview of the essential records to keep, why to keep them, and how. In this presentation,I’ll provide a comprehensive breakdown of essential records, that every fine artist should keep about their artworks. The presentation will cover sales, exhibitions, collections and press/publications. It will provide vital advice on why to keep these records, as well as recommendations for how to maintain them.

TICKET PRICE: $60+FEES
REGISTER FOR THIS WEBINAR HERE

This presentation will look at the strategic uses of social media and the internet, in order to build an audience for you and your work, encourage engagement, generate sales, and present yourself and your work in the most vibrant and professional way possible. I’ll take a deep dive into what is often overlooked—by addressing what gallerists, curators and collectors are looking for—especially on your website. Additional digital assets will be addressed, and how they can function successfully.

TICKET PRICE: $60+FEES
REGISTER FOR THIS WEBINAR HERE

The presentation will address the following:

• Overview of portfolio review events in the US and elsewhere.

• The benefits of attending portfolio review events.

• A checklist to consider if you're ready and/or it's appropriate to attend.

• Before the event: Essential Preparation.

• During the event: Strategic and beneficial actions and behaviour.

• After the event: Useful follow-up.

TICKET PRICE: $60+FEES
REGISTER FOR THIS WEBINAR HERE

This presentation will provide a comprehensive overview of the essentials that are needed, for artists to successfully and professionally participate in an exhibition of their artworks.

Key topics to be covered witll include:

• Timelines

• Exhibition contract

• Condition report

• Production, mounting, framing

• Packing and shipping artworks

• Sales record and price list

• Artwork authentication

• Press

• Exhibition announcement

• Social media marketing

• Opening reception

• Collectors

• Sales

• Gallery/artist liaising

• General etiquette

• Post-exhibition essentials

TICKET PRICE: $60 + FEES
REGISTER FOR THIS WEBINAR HERE